Michael RihaniConsumer software. Global scale.

I launched Apple Pay on the Web and Coinbase One Card, helped scale Tesla’s Supercharger network, and now lead digital assets at Nubank.

Michael Rihani outside the Tesla factory

Selected work

Products I’ve shipped

Consumer products and the systems behind them.

Experience

Built software for over a billion customers

Product ownership across payments, charging, and digital assets.

NubankSenior Director of Product · Digital Assets2025 - present
AIConsumerDigital Assets

Lead the digital assets business and a global team across product, engineering, design, data, and operations, with full P&L ownership. Launched Nu Global’s stablecoin rewards and crypto trading in 35+ countries, alongside free global transfers and a virtual card.

CoinbaseDirector of Product · Financial Services2024 - 2025
ConsumerDigital AssetsFintech

Led consumer Cash, Cards, Transfers, and Payments. Launched Coinbase One Card with up to 4% bitcoin back on the American Express network, and Pay Tab in 115 countries. Launched Bitcoin-Backed Loans, bringing Morpho’s decentralized lending on Base into the Coinbase app so customers could borrow USDC against bitcoin.

Cash App / SquareDirector of Product · Bitcoin2021 - 2024
ConsumerBitcoinFintech

Led Lightning Network and Bitkey integration; Cash App customers purchased $9B+ in bitcoin in 2024. Shipped automatic daily Bitcoin Conversions for Square sellers.

TeslaStaff Product Manager · Supercharger2020 - 2021
ConsumerSoftwareHardwareBitcoin

Owned internal software for the global Supercharger network, which reached 31,000+ stalls in 2021: planning, construction, NOC monitoring, asset management, commissioning, and field service. Launched Supercharger real-time wait time and down-post detection using live telemetry and arrival data. Built @TeslaCharging’s site-announcement automation; helped launch non-Tesla pilots and bitcoin payments on Tesla.com.

AppleSenior PM, Apple Card & Cash · Senior EPM, Apple Pay2016 - 2020
ConsumerSoftwarePayments

Launched Apple Pay on the Web in 90+ countries through Shopify, Stripe, Adyen, and a global payment-provider network. Shopify reported up to 2x mobile conversion and checkout up to 60% faster than credit cards. Joined the founding Apple Card team; led Apple Cash product and business operations with Green Dot Bank and launched Apple Cash Family for teens.

TiltLead Product Manager · Commerce2014 - 2016
ConsumerSoftwareCrowdfunding

Led two engineering teams building commerce and anti-fraud products for preorders and crowdfunding; acquired by Airbnb.

KoofersCo-Founder and Chief Product Officer2006 - 2014
ConsumerSoftwareEducation

Built the second-largest college social network after Facebook, with 1M+ monthly active users across 500+ universities. Raised $6M+ in venture capital, managed a 15-person team; acquired by Docsity.

Virginia Tech · BS Business Information TechnologyGeorgia Tech · MS Computer ScienceStanford · Continuing Studies

Two issued patents

Co-inventor on payment and decentralized identity systems.

HOW I WORK

My top five strengths

I learn quickly, connect ideas, and help teams build products people use.

  1. LearnerTurn new technology into product advantage
  2. FuturisticSpot what's next; build new ventures
  3. InputSynthesize customer and market signals
  4. IndividualizationBuild for real people, not averages
  5. AchieverDrive ideas from concept through launch

Angel investing

Backing technical founders

I invest in early-stage deep tech companies, AI startups, and direct-to-consumer brands.