Product leader. AI-native builder.

Michael RihaniConsumer software. Global scale.

I’m a customer-obsessed product manager. I love taking products from zero to one. At Tesla, I led Supercharger software and UX, created the original Real Time Wait Time experience, and helped open the network to non-Tesla vehicles. Today, I lead Nubank’s digital assets business unit.

15+
years building consumer products
140M+
Nubank customers
0 → millions
scaling from zero to global operations
Michael Rihani outside the Tesla factory

Selected work

From zero to one.
From one to millions.

Charging networks. Consumer products. Payment systems.

Tesla Supercharger site card showing an estimated wait under five minutes
Software · Charging Network

Tesla Supercharger

I created the original Real Time Wait Time experience: live stall availability and wait estimates in the app and map pins, helping drivers choose charging stops before they arrive.

I helped launch the early non-Tesla pilots. I acquired @TeslaCharging’s Twitter handle, built the account from zero followers, and automated new-site announcements. The account now has over 300,000 followers.

Shopify and Apple Pay on the Web launch artwork
Consumer · Fintech

Apple Pay

I launched Apple Pay on the Web, bringing Apple Pay to browser checkout across millions of websites in 90+ countries. I scaled the rollout through Shopify, Stripe, Adyen, and a global payment-provider network.

Shopify reported up to 2× higher mobile checkout conversion and checkout up to 60% faster than credit cards alone.

AI · Consumer · Digital Assets

Nubank

I lead Nubank’s digital assets business unit and a global team across product, engineering, design, data, and operations, with full P&L ownership. Nubank (NYSE: NU) serves 140M+ customers and has a $75B+ market cap (Oct. 2026).

Nu Global Account brings fast, fee-free transfers across 35+ countries, stablecoin rewards, and a virtual card for global spending into one app. Customers can also buy, hold, and sell Bitcoin and other curated assets.

Consumer · Digital Assets

Coinbase One Card

I led Coinbase’s consumer Cash, Cards, Transfers, and Payments, including Coinbase One Card. The card gives Coinbase One members up to 4% bitcoin back on everyday purchases.

The stainless-steel card is etched with Bitcoin’s Genesis Block and combines no foreign transaction fees with protections, offers, and benefits on the American Express network.

Square Bitcoin Conversions product screens
Software · Digital Assets

Square Bitcoin

I built automatic Bitcoin Conversions for Square sellers, making it simple to convert 1–50% of daily sales into bitcoin without placing a separate purchase each day.

Sellers choose their percentage, adjust or pause conversions, and decide when to sell. Their bitcoin balance sits alongside their business finances in Square Dashboard, keeping the controls close to the money they manage every day.

Experience

Software for
millions.

Product strategy, technical execution, and cross-team leadership.

NubankSenior Director of Product · Digital Assets2025 - present
AIConsumerDigital Assets

Lead Nubank’s digital assets business unit and a global team across product, engineering, design, data, and operations. Own the vision, strategy, roadmap, execution, budget, and full P&L. Nubank (NYSE: NU) serves 140M+ customers and has a $75B+ market cap (Oct. 2026).

CoinbaseDirector of Product · Financial Services2024 - 2025
ConsumerDigital Assets

Led consumer Cash, Cards, Transfers, and Payments. Launched Coinbase One Card with up to 4% back on the AMEX network. Launched Pay Tab in 115 countries, making it easy to send money to anyone, anywhere.

Cash App / SquareDirector of Product · Bitcoin2021 - 2024
ConsumerDigital Assets

Led Lightning Network and Bitkey integration; Cash App customers purchased $9B+ in bitcoin in 2024. Shipped automatic daily Bitcoin Conversions for Square sellers.

TeslaStaff Product Manager · Supercharger2020 - 2021
ConsumerSoftwareDigital Assets

Created the original Supercharger Real Time Wait Time experience using charger telemetry and vehicle arrival/location data, with simple status and wait ranges. Helped launch early non-Tesla pilots. Acquired and built the @TeslaCharging Twitter account from zero followers; it now has over 300,000. Led software and UX across vehicle UI, payments, web, and charging operations. Reduced wait times and increased network utilization and profitability. Helped integrate bitcoin payments into Tesla.com.

AppleSenior PM, Apple Card & Cash · Senior EPM, Apple Pay2016 - 2020
ConsumerFintech

Launched Apple Pay on the Web for millions of websites in 90+ countries through Shopify, Stripe, Adyen, and a global PSP network. Drove 450% YoY growth for Apple Pay on the Web; merchants saw up to 2x mobile conversion and up to 60% faster checkout. Joined the founding Apple Card team; led Apple Cash product operations and Apple Cash Family.

TiltLead Product Manager · Commerce2014 - 2016
ConsumerSoftware

Led two engineering teams building commerce and anti-fraud products for preorders and crowdfunding through Airbnb’s acquisition.

KoofersCo-Founder and Chief Product Officer2006 - 2014
ConsumerSoftware

Co-founded Koofers, raised $6M, led 15 people, and grew its course ratings and textbook price comparison products to 1M+ monthly users across 500+ universities; acquired by Docsity.

Virginia Tech · BS Business Information TechnologyGeorgia Tech · MS Computer ScienceStanford · Continuing Studies

How I work

Five strengths. One operating style.

Read the CliftonStrengths report ↗
LearnerTurn new capabilities into product judgment.
FuturisticSee the behavior beyond the feature.
InputSeek signal before committing a roadmap.
IndividualizationBuild for the person, not the average.
AchieverTurn ambiguity into shipped work.

Angel investing

Backing technical founders
at the earliest stages.

I invest in early-stage deep tech companies, AI startups, and direct-to-consumer brands.

Deep techAIDirect-to-consumer brands
Rows of server racks illuminated in blue

Deep tech · Angel investment

Sinfin AI

TPU-first compute.

Building a heterogeneous compute platform. The founding team comes from NVIDIA, Google, xAI, Tesla, and the CHIPS Act Office.

TPU-firstAI infrastructureSupercomputing
A P.S. customer holding two personalized greeting cards

AI · Angel investment

P.S.

Personalized greeting cards.

P.S. uses AI to turn a person, pet, or shared memory into a physical greeting card, then prints and mails it.

AI + ConsumerSeed stage5.0 App Store
Two Day Club weekly goal progress
Two Day Club social accountability

Consumer software · Angel investment

Two Day Club

Never miss two days in a row.

A walking accountability club that helps you build a daily habit. Set your goal, stay on track with friends, and keep your weekly dues waived by staying consistent.

Walking club27 countries5.0 App Store